Thanks for the feedback. If Ironfist successfully installed, simply running ironfist.exe should work. If you can provide a screenshot of the error message and the other files and folders in the same directory as ironfist.exe, that would be helpful.
The instruction you complained about refers to the Windows Start Menu. Until your post, I had forgotten that Windows 8 users may have trouble following that instruction. Since I've been unable to get Windows 8 to run on my new computer, I'll have to dig out my old one to update that instruction (unless any Windows 8 users want to help me out here).